dating your 'customer' ...
Quality and availability of products in our country and beyond is better than ever. Go into anyone’s home and see the brand names on display.
What is the need for all the “urgent interruption” of advertising ? Is any of it announcing something new ? Ten or twenty thousand people at one time send the same “urgent” message online. Estimate of total Internet users indicates there are 25 people for every commercial website online right now.
There is an argument that: “interruption marketing” is a “Catch-22: The more they spend, the less it works. The less it works, the more they spend.” … because “interruption marketing” is not so pervasive that we tune it out. There is shortage of time and attention.
Read “THE FIVE STEPS TO DATING YOUR CUSTOMER” at:
http://www.lasseburholt.com/godin/permission_marketing.htm
What is the need for all the “urgent interruption” of advertising ? Is any of it announcing something new ? Ten or twenty thousand people at one time send the same “urgent” message online. Estimate of total Internet users indicates there are 25 people for every commercial website online right now.
There is an argument that: “interruption marketing” is a “Catch-22: The more they spend, the less it works. The less it works, the more they spend.” … because “interruption marketing” is not so pervasive that we tune it out. There is shortage of time and attention.
Read “THE FIVE STEPS TO DATING YOUR CUSTOMER” at:
http://www.lasseburholt.com/godin/permission_marketing.htm
posted by JamesB at 9:00 AM
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